Kattan has styled the props and set as the perfect backdrop for Instagram-worthy photos to celebrate her latest cosmetic product, a loose finishing powder called Easy Bake. At the launch event, Huda Beauty: What started as a blog and a YouTube channel in 2010 has evolved into a $1.2 billion dollar empire. Here's all you need to know. How Huda Kattan built a multi-million-dollar beauty brand from a blog Huda Beauty's wildly popular online presence has grown into a dynamic brand that aims to rival the big dogs and Huda Kattan launched Huda Beauty in 2013 and it is now said to be worth more than $1bn Huda Beauty has grown extremely quickly, with the amount of products available now at over 140 - Building a community Launched by award-winning beauty blogger Huda Kattan in 2013, Huda Beauty is one of the world's fastest-growing beauty brands. Beginning as a blog in 2010, Huda Beauty has fast become the number 1 Beauty Instagram account in the world with over 26 million followers and counting! In 2013, Kattan founded a cosmetics line which, like her blog, is also called "Huda Beauty." Her first product, a series of false eyelashes, was released through Sephora. The Huda Beauty label achieved success with the sales of the false eyelashes, which were famously worn by Kim Kardashian. .

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